Política de privacidad

Marvel Labs Inc Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from marvellabs.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
- "Pixels" Also known as web beacons, trackers or advertising technology (AdTech), a pixel is a piece of code embedded on a website that can be used to track visitor activity on that website. By default, pixels will collect information about URLs visited, buttons clicked and other actions taken by a website visitor on a webpage where the pixel is present. Many pixels interact with cookies to track users’ activity and preferences.
- "Heatmaps" Heatmaps collect user behavior data – such as button clicks and scrolling – to provide the website owner with a color-coded representation of the website elements that are the most (hot) and least (cold) interacted with.
- "Session recording" Also known as session replays, user recordings and user/visitor replay tools, session recordings are renderings of real actions taken by visitors as they browse a website. The recordings capture mouse movement, clicks/taps, keyboard strokes and scrolling during the visitor’s website session to help website owners improve site functionality by understanding how users navigate their site, how they interact with elements, where they hesitate and where they get stuck. By default, the session recording tools can automatically anonymize keyboard strokes (i.e., the data a user inputs in a form) and can be configured to suppress specific elements.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including but not limited to credit card numbers, PayPal, and Amazon Pay), email address, and phone number. We refer to this information as “Order Information.”

We may also collect offline data, purchased marketing data/lists, and social media data. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use your device information for advertising/retargeting. 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
TIKTOK - https://www.tiktok.com/safety/en/ads-and-data/
HOTJAR - https://www.hotjar.com/policies/do-not-track/
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we may inadvertently alter our Site’s data collection but attempt to use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you visit or place an order through the Site, we will maintain your Order Information and all other data for our records unless and until you ask us to delete this information.

MINORS
The Site is not intended for individuals under the age of 18.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@marvellabs.com or by mail using the details provided below:

Marvel Labs Inc, 1301 S Baldwin Ave Ste 103, Marion, IN, 46953, United States